Alfie Falckenbach founded music Avenue in 1996. In 15 years the company has released over 400 albums on its various imprints Blues Boulevard (Blues), Rokarola (Rock), Royale Palme (Reggae & World Music) and Activate (R&B and Rap), in a wide variety of musical styles performed by a number of eclectic artists such as.
Originally established in 1982, the legendary Mausoleum Records label is also part of the Music Avenue Group of Labels. Thirty years later, the pioneering heavy metal label continues to be a leading purveyor of this particular musical genre. During the course of its existence the imprint has harboured classic metal bands such as Anvil, Faithful Breath, Great White, Killer, L.A. Guns, Nazareth, Omen, Ostrogoth, and Warlock (Doro).
Music Avenue currently has a marketing, distribution and sales network covering more than twenty-five countries on three continents, a tool which the company now offers to labels in need of flexible distribution and/ or logistic services.